Hey There!

We are looking for a couple of awesome outdoor brands to partner with us to co-host an Instagram giveaway.

Objective: Increase brand visibility, grow follower base, drive engagement and top-of-funnel awareness by leveraging cross promotion.

Campaign Schedule
-Asset pack to partners: [October 6–8, 2025]
-Launch posts live: October 13, 2025 at 9:00 AM PT
-Mid-campaign stories: October 20, 2025
-Last-call stories: October 29, 2025
-End Date: October 30, 2025 (at 11:59 PM PT)
-Winner draw and verification: Week of November 3, 2025
-Announcement Date: Week of November 3, 2025

Prize Bundle Example:
Hoodie, Hat & Custom Ski or Snowboard Wall Mount from Poet Snow $300
Insulated Jacket from Arcteryx
Gloves
Stove
Mug & Cooler
Skins
Total ARV: $1000+

Entry Mechanics
To enter participants must:

  1. Follow each partner on Instagram: @poetskis @[Partner1] @[Partner2] @[Partner3]

  2. Tag at least one unique user account in the comments.

  3. Each additional comment with a unique tag is one extra entry.

  4. Bonus 5 entries: The participants share giveaway post(s) to the participants' story and tags all the partner's accounts.

Official Instagram Giveaway Terms & Conditions
Instagram Giveaway Terms & Conditions

Winner Selection

  • Random draw from aggregated entries on or after October 30, 2025.

  • Duplicate or bot entries removed.

  • Winner contacted by @poetskis via DM from the official account

  • If there is no reply from the selected winner in 48 hours, we will redraw a new winner.

Fulfillment

  • Poet Snow Sports will collect the winner’s shipping info and distribute it to partners.

  • Each Partner will ship their prize item to the winner within 14 days of the contest closing.

  • If an item is unavailable, a substitute of equal or lesser value may be provided.

  • The Winner is responsible for shipping costs and any customs duties, import taxes or fees assessed by their jurisdiction.

  • Poet Snow Sports and Partners will not be liable for delays, damage or loss once items are handed to the carrier.

Partner Requirements

  • Partners to provide one (1) prize item worth at least $100. If this item has a size or colour variance (i.e. a jacket), it will be left to the winner to select the size and variant of their choice. Item selection is contingent on available stock.

  • Partners to provide three to six (3 - 6) images of the prize item. Ideally on a white background and a few lifestyle shots.

  • Partners to provide an .svg or .ai file of their logo.

  • Partners to provide a brief description about the prize (features, colors, sizing, design).

  • Partners post the provided feed image(s) and caption on October 13, 2025.

  • Partners comment on the host and partners’ posts to help seed engagement.

  • Partners post the provided story assets on October 14, 2025.

  • Partners post last-call story assets on October 29, 2025.

  • Partners promote the giveaway to their email list at least once within four (4) days of October 13, 2025 using provided copy.

  • Keep the feed post live through October 30, 2025.

Extra Credit:

  • Partners to DM their team and close friends to encourage them to post on the giveaway post.

  • Partners reshare the host & partners posts (or create their own) to their stories on launch and last-call days.

  • Partners to promote the giveaway to their email list in a specific email on October 29, 2025.

  • Partners to promote the giveaway on all of their social media channels.

  • Partners to add the giveaway to their Linkinbio or LinkTree.

  • Partners to record and post their own personal “selfie stories” sharing the stoke about the contest and partners.

  • Partners join Poet on an Instagram Live during the contest period to talk about who they are and what they do.

  • If a partner's employees agreed to participate in this and share the giveaway effectively, we would gladly provide some incentive for them (free hat, discount on skier boards, etc.)

Creative Assets Provided by Poet

  • Instagram feed images and copy.

  • Instagram story animations and/or videos and copy.

  • Images and copy for email newsletter.

  • Assets for other platforms (if participating):

    • Facebook post images and copy.

    • X (Twitter) post images and copy.

    • Images for LinkedIn Posts and copy.

    • Social platforms cover photos/headers to help attract more attention.

Instagram Giveaway: Email & Post Copy Template

Tracking and Reporting

  • Poet Snow will track follows, likes, comments, story shares, and saves on the host post

  • Post-campaign summary sent within 10 days of close of the contest: follower delta by brand, engagement rate, entry count, top comments.

Thank you for your interest in joining our giveaway. We appreciate your time!

Questions? Drop me an email!

Chad Weir
chad@poetskis.com